Down: The Dating App Using Shame Off Getting Down

TL;DR: Whether you are searching for a secure location to go out or a personal place to get together, Down could be the number 1 app to turn to, particularly if you’re a female. With 2 million users and 50 per cent of fits meeting IRL, getting a night out together or obtaining down has not been simpler or even more enjoyable. 

Gender usually is a taboo subject, specifically if youare looking for it. But online dating sites is usually equally taboo.

How are you currently likely to merely come-out and say all you have to is a hookup without feeling responsible? You do it through Down application.

Or exactly how have you been meant to open your self around internet dating if you’re unpleasant aided by the atmosphere? Once again, you are doing it through the Down software.

Down is one of protected and private method to express what you would like (to get what you would like) – no pity or anxiety!

How-to “Get Down” or “Get Date”

Out of growing stress making use of the dating market, Colin Hodge cofounded Down (previously referred to as Bang with Friends) in January 2013 for men and women to clearly, and privately, state whateverare looking for without embarrassment.

Members, whose average age ranges between 18 and 35, check in through Facebook, and Down uses people they know, buddies of friends and various other contacts to create fits.

For one thing more severe, customers can pick to “Get Date,” but if they really want one thing even more casual, they can choose “Get Down.'”

Preserving the anonymous theme, no matter what a user picks, the individual on the other end cannot see who they are until they also choose to get a night out together or get down.

Unlike most dating sites, users don’t need to submit a long profile with smart anecdotes, and engagement is wholly key unless the users decided on if not.

People are offered a Bangability rating, which Hodge stated is a “key formula” depending on how people have seen them and how most people are interested in meeting for either a night out together or acquiring down.

Down, you’ll find on apple’s ios and Android os, is also establishing a unique function called “routine Picks,” in which customers have the 10 best fits during the day instead of having to swipe through hundreds, if not thousands, of individuals locate a match.

“it is simply a good way of swallowing inside application, investing 30 seconds and then going on with your time – make fully sure you get that date arranged for all the few days and feel just like it isn’t really a formidable procedure, but it’s something that just matches to your existence,” Hodge stated.

Not another sketchy hookup app

So just what keeps Down from getting grouped with spammy hookup programs? Trustworthiness.

Down got what was missing out on through the industry (a dating site that is not scammy or appearing to be also great) and developed a way for those to get in touch in a manner that they know is actually providing them with what they want rather than wasting their own time.

“we are so used to people kind of sugar-coating the online dating world,” Hodge said. “We wanted to give individuals a very sincere method to relate genuinely to both and make certain we aren’t, frankly, bullshitting them,” he mentioned.

This honesty is reflected in Down’s individual base.down3

Based on Hodge, the organization got the social approach to gaining traction, utilizing word-of-mouth to distribute the news headlines regarding site, that has triggered a authentic product and clientele.

“that is kept the grade of the site greater. It’s also held the portion of individuals coordinated and going on a romantic date greater,” he said.

Another enjoyable reality: it is mostly ladies who need to get down.

Hodge stated 75 % of women decide to get down when compared to 65 per cent of males, mentioning security just like the cause.

“honestly it’s a better atmosphere than fulfilling complete complete strangers,” the guy mentioned. “We want to offer women the capacity to end up being the same component into the courting procedure and to experience the freedom to select whatever objective they demand.”

a modern secret admirer

The impulse from people might extremely thankful. Hodge said everyone is excited getting a place in which capable say what they want free from view, and Down is actually happy to provide for them.

“Everyone is carrying this out in any event offline, therefore we might as well give them the technology to do it in an easier way,” he stated. “We understood, especially for younger generation, that there had been a necessity to create online dating to the modern-day age and make it a large number simpler.”

Hodge motivates customers to anonymously invite buddies they want to get all the way down with through website. And also you thought it – the person you receive don’t understand it’s you until they register.

“we wish individuals to ask people they know in a secret means through the application, and I think that raises everybody’s odds of success,” the guy stated. “its a modern-day secret admirer notice you’ll send your pals via text message.”